reading reflection 3

Guy Kawasaki: The Art of Social Media

1) What was the general theme or argument of the book?

what social media means to us and how we can use it as an advantage in business.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
it reinforced how to connect with people and the importance of different forms of communication when developing an idea and creating a client base

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

creating a social media page for an idea or product that you have and see how interactive you can make your page views likes shares ect. see what benefits it brings and how hard it is to maintain.

4) What was your biggest surprise or ‘aha’ moment when reading the book? In other words, what did you learn that differed most from your expectations?

This book enhanced what I learned in ENT3003 because it made me realize how powerful social media is and how any entrepreneur can use it to their business’ advantage.

think this goes alot into branding and the importance of social media in a business 

final reflection

 I spent my summer working 50 hour weeks and traveling here and there so  completing some of the assignments was sometimes a challenge. one of the biggest challenges was finding people to interview late at night after i would get out of work so i got to know the people around my apartment complex pretty well. this class was a big help in managing my time i don't know if i still want to go into a business by myself yet but this class defiantly made the idea more real.my venture was more to hep a need that other people had but didn't fully fulfill the need i need in my work for be to be happy.  One recommendation I would make to students who are going to take this class in the future is obviously, try to choose a venture concept you are passionate about. i think this makes the class a lot more real and interactive. 


                                    

Making it Real

https://drive.google.com/file/d/0B1YQ0BeLSSMLdGczVzJvaElycDQ/view?usp=sharing

Exit Strategy

1. At the start of my venture it was all about finding the perfect customer segment and appealing to their needs. i morphed my ideas, concepts, and strategies to appeal to markets opportunities in order to be successful. However because my venture was a service and not a product i don't focus too much on its identity rather the viable information being filtered out to my customers. therefore i would to find partners and sponsors who are will to put their name on my product. this will allow for more expansion of the company with newfound relationship sand ties to market segments such as corporate investment gurus, advertisement, and widespread marketing that i wouldn't be capable of obtaining by myself. i would sell off portions of the business my partners giving them a percentage of control of the company so i have access to their resources and can generate a higher return for myself. the goal with my venture was to create a product that solved a need to help college students understand finances just a little better and have a channel for small scale to large scale investing through a mobile app. once I've accomplished that i have done my job and as long as the company continues to provide this essential grade A service i would look to selling in the future.

2. i selected this strategy because finance is a passion of mine and something that i believe will drive my career. however i view the venture as a side business something that will be successful and help slot of people that i am fully invested in to get started but once it can run on its own i would no longer want the burden of solely running it and making it prosper. i would be more interested in gaining a returns that i could focus on my true passion in life family, which would come before my career. That's were i would want my focus in the future not he business.

3, this exit strategy has definitely influenced many of my concept decisions. such as i am looking for a high growth in the beginning not so much concerned with sustainable long term growth. it also made me look to partnership and sponsor deals for resources which would allow me to give something to get something. it would require a lot less investment on my part into the business and alleviate a lot of time. i am looking to build the company up as much as i can until its time for me to pass it on and collect my gains,

                             

Celebrating Failure

A time i failed this summer, was at my job as a teller at wells Fargo. each quarter or 3 month period we have sales goals that we strive to meet. Every quarter since I've worked there i have been able to go above and beyond the goal in sales of accounts and other financial solutions. Many of our other team members we falling behind in solutions so i was placed in the drive through to give them a little more chance to get their numbers up because you have a much smaller change of gaining solutions when working drive thru. i was still expected to meet my own personal sales goals. However because i was in the drive through because it was more of a challenge instead of stepping up to the plate i got lazy. i wasn't trying at all to get solutions and wasn't asking customers how i could help further their service i was simply just running transactions. by the end of the quarter i still had the highest numbers in the store but i didn't meet the sales goal for the first time. i was very disappointing. one, because i didn't get my bonus check for meeting goal. and second because i sold myself short with not giving all my effort. and i let down my manager who moved me with the assurence that i could still thrive in a little bit more challenging setting.
i learned that you should always give your 100 percent no matter what. in this case i set myself up for my own failure. even when things get tough you should push through. the feeling you get after you've just complete a very hard task is well worth the effort. versus not eve attempting to complete the task and feeling unaccomplished.
i'm very good at handling failure just because i am such a competitive person that i i see myself fall or i'm unable to get an outcome that i wanted i get right back up and push harder to achieve my goal weather it takes 1 6 or 100 tries. However i do still think failure is a hard thing. its never easy to admit defeat and to see where you faulted because you cant change the outside world you can only change the actions you made.

reading reflection 2

How to Fail at Almost Everything and Still Win Big


1. The general theme of this book, was the only way to gain success in your life is to fail. what i mean by that if you cant be afraid to take risks and try new things. the things you experience the more fruitful your life will be. and not all the experience will turn out successful but regardless youll be able to learn from each and every one. It also focused on balance. that you want to weigh the time you take for business for family and for your personal time in order to remain healthy and happy. 

2. His "Passion is Bullshit" section had me going back and forth. and i don't think it aligned quite well with what we are learning in class. it was tearing away from doing your passion be you will learn to hate it. which i don't completely agree with. bu ti did agree with that failure is good and we can always learn from it.

3. I would defiantly have them do a dream board. i think they are very beneficial to keep your eye on the prize. it allows you think really think about your short term and long term goals and but them on a paper to visually see your future. it'll help keep things on track even when a mistake may happen and you feel discouraged. i would also have them do an activity to recognize they're recent failures and why they were good. 
   
4. the ah ha moment for me was how the author stressed to take care of yourself above everything else. he stressed that you are whats important not the success or failures around not your work. its you mental emotional and physical health that are going to be able to push you to be happy and get to where you want to go.

Growing My Social Capital

Brian Taylor:
-Taylor is a Wells Fargo banker who also works as a financial adviser doing freelance work. Taylor graduated from UF with a bachelor's in business management and has been with Wells Fargo for eight years. Taylor currently handles business investments.

-Taylor fills the spot as a domain expert because he works in the business field by handling customers' investments and funds. He also works with many students due to the bank's location.

-Taylor and I work at the same bank location and I've been able to see him execute many deals. I spoke with him during lunch about his experiences as a financial adviser so far in his career.

-Taylor agreed to help me put together workshops and outline for the teaching seminars of the student investors. Taylor thought it was a great idea and he wanted to know if there was anything else he could do to help. In return he is able to refine his skills and contribute to youth education.

-Taylor has a lot of valuable knowledge that he can contribute which will bring more credibility to my business. He has first hand experience helping others invest, which is directly relevant to my objective.


Daniel Colpas:
-Colpas currently works with the student investment group on the UF campus. He is a sophomore finance major and plans to pursue a career in investment banking.

-Colpas fills the spot as the market expert because he is well educated in student investment and also works to educate others about student investing.

- Colpas and I went to the same high school and after talking to him recently, I discovered his involvement within this organization. We decided to have lunch to further discuss his experiences obtained through his position in the organization.

-Colpas said he is willing to reach out to his contacts and also promote my business on campus. In return all the members in the organization would receive a discount on the services my business provides.

-Colpas allows me to broaden my network and he also has a student perspective of how investments work. He would be a vital source of marketing and promotion on campus.


Trevor Fortner
- Fortner is third year student at the University of Florida. He studies information systems and also has a passion for coding. He also has a professional background. He is a brother of Alpha Kappa Psi.

-Fortner fills the spot as supplier because he is well-versed in coding products and has even worked on multiple application designs.

-Fortner and I are both members of the professional fraternity. I reached out to him because I was aware of his involvements. I approached him to assist me in designing the app, which he was thrilled to do.

-I would pay Fortner for his services designing the app and keep him as a part of the company to help with any technology problems that may arise later.

-Fortner's expertise in web design would be an asset to me because I am not familiar with the technology industry myself.


Final Reflection: this networking stradegy was very differnt from what ive used in the past often times theres a middle man that puts you in cinnection with the peron they know or bests fits the idea your trying to get across. this time i just went up to to people i thought would fit the description. this helped alot because i have to cultivate the relationship on the spot and really sell my idea to make it relevent to them.