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In this post i will attempt to paint a picture of who my customer segment is and what makes up them specifically. My customer for Invest the Rest is a college student either male or female between the ages of 18-25. This particular student is a busy bee. they are always on the go and therefore very connected with the technological side of things, whether that be social media, email, applications,  bank accounts ects. they're monitoring everything from their phone. they're also working, tuition can be taxing on them so they vale the importance of money, independently earn for themselves. one of the reasons they are so busy is because they stay involved not only with work but on campus with various clubs as well. My customer likes to work efficiently that means that they like to plan and schedule out their day for when they'll have down time to surf the web, listen to music watch Netflix ect. they are also very open minded they like to try new things if they seem fun, beneficial, and make sense. this is why invest the rest is great for them its something new that brings benefit to their lives. its super convenient with minimal risk so they don't have to change they're already jam packed routine. And it helps keep them aware engaged and and even profitable.

i have a lot of things in common with my avatar in fact i might fit it exactly, and would defiantly utilize the invest the rest app. when coming up with the invest the rest idea i thought of myself first and what i facing as a college student. and it just so happened that saving and making money were big priorities for a lot of other students as well.